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Hormozi Metrics
Past 10weeks · Sun–Sat. Color codes the cells against Hormozi benchmarks (red = below minimum, amber = OK, green = healthy). Each week the worst rate also gets a red ring — that's the next thing to fix.
CTR
≥1% / 2%+
Click → Lead
≥15% / 25%+
Registration
≥40% / 60%+
Show rate
≥60% / 75%+
Take rate
≥25% / 40%+
Lead → Sale
≥10% / 15%+
LTGP : CAC
≥3x / 5x+
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How direct costs work
Direct cost = cost of fulfillment that scales with each student (Amex card transactions + Gusto payroll for teaching/operations). Edit each cell inline — it saves to this browser only. We'll wire in automatic Amex + Gusto pulls in a follow-up.